References

Developing and integrating management, technology, sales and marketing resources in a global IT company

Our client and their needs

The company grew as an Internet security provider and is ranked as one of the top global anti-malware application vendors today. It has more than 500 million users and is present in more than 100 countries around the world. Technology was the core competency from the very beginning, with a focus on the product quality.

The company hired and trained a large number of highly skilled IT specialists. As recognition of the product quality began to grow, the aim to become a global success was the next natural step. Technical competence was the company’s main asset. Sales, marketing, people management and a multinational workforce became increasingly critical subjects in a market lacking the necessary expertise, educational resources and previous references. The situation became a real challenge.

gustavkäser was chosen as a partner because of its local training experience and expertise in the international IT industry.

Our design and delivery

gustavkäser was in constant contact with the CEO. The first step involved working with the top management, almost all members of which were IT specialists, to develop people management skills. Team and individual approaches were used.

Under consideration of the challenges to be faced when approaching a global market, the company was reorganised. New departments were created, where technical staff members were stimulated to work together with sales and marketing employees.

gustavkäser began to work with people, product and project managers in long-term projects designed to develop management and leadership skills, communication abilities, and to build a missing and much-needed team spirit among people with very different backgrounds, objectives and job descriptions.

As of today, seven projects have been completed with more than 80 participants. Team and individual approaches were used in all projects; personal personality profiles (Insights Discovery) were generated and discussed. The process is still ongoing.

Our results and their impact

For several years now, gustavkäser and the company have been involved in close collaboration. One key result of this is that the company has made major advances towards the creation of a new culture, based on generating increased added value in a very diverse and global environment. A culture in which diversity generates complementarities (instead of adversities). As a result, the company has been able to improve the effectiveness of its activity. Today, less than 5% of its revenue comes from the local market.

The company and gustavkäser are planning to continue their cooperation and extend it on an international level.

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Ce que disent les clients de gustavkäser :

  • „Grâce à la formation gustavkäser, j'ai appris à me comporter de manière plus décisive et à articuler des messages clairs. Les 4 principes de leadership m'accompagnent depuis lors. Cela me fait personnellement me sentir beaucoup mieux et me facilite dans différents aspects le contact avec mes collègues. J'apprécie cela tous les jours de nouveau!“

    Daniela Hug

    Daniela Hug
    Operations Manager
    Volkshaus Basel

  • „Methrom est fier d'être le premier client de gustavkäser au Brésil. La première formation, il y a plus de 10 ans, a contribué de façon significative à l'amélioration de nos résultats. Nous entretenons des relations très étroites avec gustavkäser et notre programme annuel de formation se compose d'un portefeuille diversifié de modules qui se concentrent principalement sur le service client et l'équipe de vente.“

    Sandro Barriouevo

    Sandro Barriouevo
    Sales Manager
    Metrohm

  • „J'apprécie chaque jour de mettre en œuvre et d'appliquer les leçons pratiques tirées de la formation gustavkäser avec mon équipe ou mes partenaires.“

    Heinz Reber

    Heinz Reber
    Directeur Marketing et Commercial
    Chocolats Camille Bloch

  • „L'expérience d'une formation gustavkäser a été excellente. Je peux clairement voir ma croissance professionnelle personnelle et celle de mon équipe. Lors de mes visites chez les clients, j'apporte toujours les connaissances de gustavkäser et j'obtiens ainsi des résultats significatifs“

    Marcelo Teodoro van Lieshout

    Marcelo Teodoro van Lieshout
    Regional Sales Manager
    DSM

 

 

TOUTES LES RÉFÉRENCES

Références

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