References

Moving from product-focussed to customer-centred, interactive behaviour to gain market shares

Our client and their needs

This company is one of the world’s leading manufacturers of high-quality injection moulding machines for plastics processing. Its trademark is its modular product range made up of energy-efficient, electric, hybrid and hydraulic machines and corresponding peripherals. Based in Germany, the company employs 2,700 staff and generates an annual turnover of around 600 million Euros.

Competition in this market is set to become increasingly tough in the future. Looking ahead, the company aims to increase its market share with the help of training. The strength of the company – its solid customer relations – should be expanded further, whilst honing the expertise of sales staff. The goal is for sales staff to sell products and create customer loyalty through a consulting approach.

Our design and delivery

During the preparatory phase, the sales strategy had to be revised by studying the market segmentation. Once it was clear which companies were to be targeted, new and innovative sales channels were developed that no longer focussed on the product, but rather on people and their requirements.

Which topics were dealt with in the training?

  • Basic attitude towards customers and employees’ own task areas
  • Improving personal impact
  • Confident demeanour
  • A customer-oriented approach
  • Confidence when dealing with customers
  • Self-motivation
  • Dialogue techniques and effective sales pitches
  • The art of negotiation in difficult situations
  • Effective telephone calls
  • Introduction to sales
  • Written correspondence with customers
  • Creating effective offers
  • How do I seal the deal?
  • Complaints are personal opportunities
  • The weight of the price is a matter of perception
Our results and their impact

Our training sessions imparted knowledge, but it was the real-life practice in between those dates that really brought about behavioural changes and sustainability, and ultimately generated positive results. Participant feedback showed that the physical tools, such as memory cards and manuals, were highly appreciated as memory aids, and are still used regularly today. The participants also reported that far from being just another training course, several ‘light-bulb moments’ had followed since.

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Ce que disent les clients de gustavkäser :

  • „Grâce à la formation gustavkäser, j'ai appris à me comporter de manière plus décisive et à articuler des messages clairs. Les 4 principes de leadership m'accompagnent depuis lors. Cela me fait personnellement me sentir beaucoup mieux et me facilite dans différents aspects le contact avec mes collègues. J'apprécie cela tous les jours de nouveau!“

    Daniela Hug

    Daniela Hug
    Operations Manager
    Volkshaus Basel

  • „Methrom est fier d'être le premier client de gustavkäser au Brésil. La première formation, il y a plus de 10 ans, a contribué de façon significative à l'amélioration de nos résultats. Nous entretenons des relations très étroites avec gustavkäser et notre programme annuel de formation se compose d'un portefeuille diversifié de modules qui se concentrent principalement sur le service client et l'équipe de vente.“

    Sandro Barriouevo

    Sandro Barriouevo
    Sales Manager
    Metrohm

  • „J'apprécie chaque jour de mettre en œuvre et d'appliquer les leçons pratiques tirées de la formation gustavkäser avec mon équipe ou mes partenaires.“

    Heinz Reber

    Heinz Reber
    Directeur Marketing et Commercial
    Chocolats Camille Bloch

  • „L'expérience d'une formation gustavkäser a été excellente. Je peux clairement voir ma croissance professionnelle personnelle et celle de mon équipe. Lors de mes visites chez les clients, j'apporte toujours les connaissances de gustavkäser et j'obtiens ainsi des résultats significatifs“

    Marcelo Teodoro van Lieshout

    Marcelo Teodoro van Lieshout
    Regional Sales Manager
    DSM

 

 

TOUTES LES RÉFÉRENCES

Références

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