Sales - Information

Objective	Enjoyment and success in selling
Contents
Importance of attitude	To myself, to my customers, to my job To my company, to my products
Stimuli for objective- and success-oriented action	Personal visions as source of energy Self motivation and initiative Enterprising thought and action Courage and ability to succeed
Presenting with confidence	Increased personal effectiveness and basics of rhetoric Presentation technique and body language
Negotiation - the ability of convincing others	Ground rules for discussion management Active listening and recognizing customer signals
Customer meetings	Opening negotiations Telephone communication Price negotiations and closing the sale Dealing with objections and complaints
Personal relationships with customers	My attitude to the customer Building up a personal relationship with the customer Fostering that personal relationship
Efficient use of time	Task / time analysis Self organization, personal action plan
Concept	The GUSTAV KÄSER TRAINING is orientated to the objectives of the company and the participants. Conscious experience and intensive practice based on real-life situations result in cognitive points for immediate practical application. The personal commitment and motivation of the participants during the Training ensure the transfer from theory into practice. Performance objectives and practical results are compared and monitored at each Training day. Clear and straightforward printed texts and papers help participants in their preparation, execution and analysis of their communication with other people.
Target group	People who are measured on their sales success, as well as on long-term customer satisfaction.